Inspiration to position renewable energy business on a mission

Martin Saunders, Marketing Head, Good Energy was one of my first clients using this pioneering, unique programme in business.  I will always be grateful for his openness to give it a go and experience the impact of heart and imagination in business.

Good Energy has a powerful purpose to decentralise energy, a strong product offering of 100% renewable electricity, a very smart female CEO and green credentials. And yet in a market with the big six energy providers and some feisty small players was frustrated with its level of visibility and impact.

During one 90-minute review session on a VIP Day Martin experienced the breakthrough he’d been searching for, hitting the inspiration for the new, colourful, vibrant positioning for Good Energy.

“We’d been searching for the heart of our brand essence – how to bring it to life. Working with Kat burst through over 2 years of frustration and perspiration in about an hour and a half! From then I had a clear vision of what we needed to articulate and set to work.”

Using powerful intuitive tool to connect to Martin and Good Energy’s purpose and heart we crafted a vision with 8 key end results to create the transformation required.  Martin doubled the marketing budget to update the Good Energy brand and create the ‘Switch for Good’ marketing campaign working with advertising agency Lucky Generals and all whilst beating sales and marketing targets contributing to 35% business growth.

We also used the tool kit to unlock the creative potential of two key members of Martin’s marketing team. We focused on their purpose, natural talents and leadership skills to step change their impact within the organisation with one going on to join Good Energy’s core leadership team.

“Working with Kat is a genuinely unique experience. She cares so much and is passionate about unlocking creativity and true purpose, but there’s no shillyshallying, no getting off the hook when there are tough things to face up to and action.  She really helped me and my team get some clarity, inspiration and great end results.”

Read more on the blog Good Energy Pumps up the Volume!







Back to Success Stories
I love to write about...

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

What they say

“My PR plan became the creative, energetic heart of my project. What emerged was surprising, energising, and far larger than I expected. This has given me the courage to do effortlessly what I previously believed would be challenging. I cannot recommend Kat more highly. She is world-class.”

Simon Haas, author, The Book of Dharma

“The greatest gift from True Business has been simplicity. It has allowed my offerings to emerge and they are all things I never thought I’d be able to do as work. Photography and taking people into Nature feel so obvious as they are part of me. The business I needed to bring to the world has now been allowed to emerge.”

Edward Pike, Spiritual Mentor, Photographer & Writer

“I’ve created my whole PR with Heart plan. It’s thanks to you that I got into Yoga Magazine. You gave me the courage to go for it. Now I have a book review and article in the November and December editions.”

Sue Blanch, Yoga and the Menstrual Cycle

“A really big “thank you” for all the hard work and dedication you put in to the Homeless World Cup and for the way in which you have helped to change the lives of thousands of people through football.”

Rio Ferdinand, Footballer

“Working with Kat burst through over 2 years of frustration and perspiration in about an hour and a half! From then I had a clear vision of what we needed to articulate and set to work.”

Martin Saunders, Marketing Head, Good Energy