Lynn Beattie, Mrs MummyPenny

Lynn Beattie, Mrs MummyPenny

Lynn James is the award-winning, personal finance blogger, Mrs MummyPenny, on a mission to bring financial education to a mainstream audience, especially women.

A qualified accountant Lynn worked in commercial and finance roles for corporates including HSBC, EE and Tesco for 16 years before redundancy presented her with the opportunity to run Mrs MummyPenny full time in 2015.

Lynn joined PR with Heart two years into her business with a desire to grow her audience and impact. It quickly became clear Lynn’s channel of communication to reach her audience is national mainstream press – she is a natural. Refining her purpose and message Lynn secured articles in The Mirror, The Sun, Sunday Times, Woman’s Own, BBC Radio and TV.

Lynn’s best moment so far was writing her story of paying back £16,000 in debt for the Financial Times. The most read article of the weekend it trended on MSN globally and Lynn was invited onto the Financial Times Podcast.

Lynn shared: “Being in the Financial Times is the pinnacle for me as a personal finance writer. When I aligned with my heart new financial partnerships came knocking at my door, my website traffic went up by 50% and my turnover up by 30%.”

Lynn was due to join The Antigua Retreat in March 2020 when Covid 19 shut down global travel. We met online to explore Lynn’s 2020 Vision, which included regular daytime TV appearances, long-term partnerships with brands with shared values, writing and promoting her book, being recognised for her service to financial education in the UK.

One month on, Lynn has been invited by ITV and Channel 4 for live interviews on lunchtime news responding to viewers financial questions in relation to the Corona Virus. She was contacted by a financial company with shared values, a potential new long-term client and asked to become a brand ambassador for one of her favourite clients. She’d also mapped out the skeleton structure for her book and written the first 12,000 words.

Lynn’s response: “Everything is coming to fruition so fast this time!”

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What they say

“A really big “thank you” for all the hard work and dedication you put in to the Homeless World Cup and for the way in which you have helped to change the lives of thousands of people through football.”

Rio Ferdinand, Footballer

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Simon Haas, author, The Book of Dharma

By following the wisdom of her heart, Step created her True Business: “Your invitation to sit with the new vision of working with men during PR with Heart, Kat, opened up and clarified the direction for my work.”

Steph Magenta, Breathwork Facilitator and Teacher

“Kat is a powerful, imaginative and intuitive leader with a great capacity to see a vision and make it happen. What sets Kat apart is her heart. She works with passion and exudes creative energy and enthusiasm that is both inspiring and contagious.”

Mel Young, president, Homeless World Cup

“I’ve created my whole PR with Heart plan. It’s thanks to you that I got into Yoga Magazine. You gave me the courage to go for it. Now I have a book review and article in the November and December editions.”

Sue Blanch, Yoga and the Menstrual Cycle

Kat Byles