Lynn James is the award-winning, personal finance blogger, Mrs MummyPenny, on a mission to bring financial education to a mainstream audience, especially women.

A qualified accountant Lynn worked in commercial and finance roles for corporates including HSBC, EE and Tesco for 16 years before redundancy presented her with the opportunity to run Mrs MummyPenny full time in 2015.

Lynn joined PR with Heart two years into her business with a desire to grow her audience and impact. It quickly became clear Lynn’s channel of communication to reach her audience is national mainstream press – she is a natural. Refining her purpose and message Lynn secured articles in The Mirror, The Sun, Sunday Times, Woman’s Own, BBC Radio and TV.

Lynn’s best moment so far was writing her story of paying back £16,000 in debt for the Financial Times. The most read article of the weekend it trended on MSN globally and Lynn was invited onto the Financial Times Podcast.

Lynn shared: “Being in the Financial Times is the pinnacle for me as a personal finance writer. When I aligned with my heart new financial partnerships came knocking at my door, my website traffic went up by 50% and my turnover up by 30%.”

Lynn was due to join The Antigua Retreat in March 2020 when Covid 19 shut down global travel. We met online to explore Lynn’s 2020 Vision, which included regular daytime TV appearances, long-term partnerships with brands with shared values, writing and promoting her book, being recognised for her service to financial education in the UK.

One month on, Lynn has been invited by ITV and Channel 4 for live interviews on lunchtime news responding to viewers financial questions in relation to the Corona Virus. She was contacted by a financial company with shared values, a potential new long-term client and asked to become a brand ambassador for one of her favourite clients. She’d also mapped out the skeleton structure for her book and written the first 12,000 words.

Lynn’s response: “Everything is coming to fruition so fast this time!”

Links

Listen to Lynn, Mrs MummyPenny on the True Business Podcast

Website:  https://www.mrsmummypenny.co.uk/

Instagram: https://www.instagram.com/mrsmummypennyuk/

Grow your Visibility, Audience and Impact with PR with Heart Online.

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What they say

When I aligned with my heart new financial partnerships came knocking at my door, my website traffic went up by 50% and my turnover up by 30%. Being in the Financial Times is the pinnacle for me as a personal finance writer.

Lynn Beattie, Mrs MummyPenny

“I have to pinch myself to believe it. It has taken off. Now I’m focused on sharing valuable information with a mainstream audience it is fun and opportunities open up effortlessly.”

Alison Pilling, Sex School for Grown Ups

“Kat brings out courage due to her own sense of bravery in allowing creativity to be used as a powerful force for positive change.”

Noelle Adcock-Mcelya

“I loved PR with Heart. Kat, you are so intuitive you can tune into what we need and support us. The group has so much support to give you momentum, accountability and encouragement. The structure for me, breaking it down into small steps made it much more manageable. And listening to your heart. I wouldn’t normally do that and it pinpointed obvious actions and sparks of ideas.”

Denise McAlister, Let’s Talk STI’s

By following the wisdom of her heart, Step created her True Business: “Your invitation to sit with the new vision of working with men during PR with Heart, Kat, opened up and clarified the direction for my work.”

Steph Magenta, Breathwork Facilitator and Teacher