A 6-week online course to unleash your heart’s wisdom and creativity on the business you were born to build. 

True Business is for creatives who care and want to do business differently – pioneers, artists, teachers, healers, therapists, coaches, writers – with connection, creativity and community.

In this 6-week together we focus on your purpose, audience, offering and the financial structure to build your heart’s expansive vision that meets your needs for prosperity and legacy. By listening to your heart’s wisdom you design your unique True Business blueprint, the business you were born to build.

Business doesn’t have to be blood sweat and tears, lean in, push through, make it happen, make that sale, manipulate, cajole, push pain points and meet that goal. This causes stress, anxiety, burn out and a pain deep down in our Soul.

Your True Business is so natural to you, it doesn’t feel like work. When we align with our heart’s wisdom, we connect to Source, the universal energy of life that delights in creating, and business becomes nourishing, regenerative and life-giving. Your True Business becomes a vehicle for your creative expression to do your life’s best work and make a lasting contribution.

Course Outline

Week 1: Introduction 

  • Learn a new business model that builds a business natural to you
  • Set our course agreements for a powerful, safe, creative space
  • Set your intention for the course

Week 2: Purpose

  • Clarify your true essence that will run through your business
  • Discover and articulate your true purpose to inspire you and your audience
  • Run a purpose audit and practice decision making aligned with your purpose

Week 3: Audience 

  • Meet and get to know your audience
  • Identify the optimal channel of communication to reach them
  • Articulate your heart’s message to inspire and engage your audience

Week 4: Offering

  • Design your signature, high value product or service
  • Set the ideal product pricing reflective of the value and your values
  • Explore your potential product mix

Bonus Session: Design your online course, training or retreat

If your heart’s offering is an online course, training or retreat this bonus session designs the modules and content to deliver a high value end result to your audience and fulfil your purpose.

Week 5: Prosperity

  • Identify your unique personal needs to live a prosperous life
  • Meet your inner Chief Prosperity Officer and agree a financial intention to open up inspiration
  • Design your jackpot structure that meets your needs and financial intention

Week 6: Vision 

  • Explore your heart’s ten year vision for your True Business
  • Identify the one game-changing focus that will create the expansive step change
  • Shed any limiting beliefs in the way as you naturally grow your business

Course Format

  • Up to 75 minute Live classes on Monday at 7.30pm (UK Time), recorded to listen when suits you if you can’t make live.
  • Live Q&A Sessions on Thursday’s at 7.30pm (UK Time), recorded if you can’t make live.
  • Online community space for discussion, sharing, feedback, collaborating and celebrating. This is within the True Business School on Mighty Networks free from the distraction of social media.


Monday 4 October 2021, 7.30pm (UK Time) Week 1: Introduction
Thursday 7 October 2021, 7.30pm (UK Time) Week 1: Q&A
Monday 11 October 2021, 7.30pm (UK Time) Week 2: Purpose
Thursday 14 October 2021, 7.30pm (UK Time) Week 2: Q&A
Monday 18 October 2021, 7.30pm (UK time) Week 3: Audience
Thursday 21 October 2021, 7.30pm (UK Time) Week 3: Q&A
Monday 25 October 2021, 7.30pm (UK Time) Week 4: Offering
Thursday 28 October 2021, 7.30pm (UK Time) Week 4: Bonus Create your Online Course
Monday 1 November 2021, 7.30pm (UK Time) Week 5: Prosperity
Thursday 4 November 2021, 7.30pm (UK Time) Week 5: Q&A
Monday 8 November 2021, 7.30pm (UK Time) Week 6: Vision
Thursday 11 November 2021, 7.30pm (UK Time) Week 6: Completion

What other people have experienced…

“True Business is a MUST DO course! Of all the courses, retreats, interventions I’ve done over the past 25 years, this has been the most life-changing, life-affirming and life-enhancing I have ever experienced.” Anne-Marie Hoyle

“Before True Business I was feeling  lost and overwhelmed with what to do in my business as I had so many ideas. Through connecting with my heart and my purpose I have a clear map to navigate my business to the next level and I am really excited about it. The world needs True Business. I would not hesitate to recommend it. If it speaks to you, do it.” Sarah Rose Bright

“The greatest gift from True Business has been simplicity. It has allowed my offerings to emerge and they are all things I never thought I’d be able to do as work. Photography and taking people into Nature feel so obvious as they are part of me. The business I needed to bring to the world has now been allowed to emerge.” Edward Pike

“When I aligned with my heart’s wisdom new financial partnerships came knocking at my door, my website traffic went up by 50% and my turnover up by 30%.” Lynn James, MrsMummyPenny.com

“I’ve learnt to listen to and follow my Heart instead of my head. The focus, meditations, accountability, revelations from my Heart, sharing, listening and helping each other has been truly inspiring. Thank you Kat, for such a massive shift in a short time…and also gentle enough for it to feel easy and right.” Louise Broda

“I now have clarity of purpose and the resulting feeling of empowerment and confidence in my business.” Claire-Louise Price

Meet Kat

Hello, I’m Kat, the founder of True Business, a pioneering way of being in business that unleashes your heart’s wisdom and creativity on what you were born for. For creatives, pioneers, artists, teachers and healers who want to do business differently, your True Business is so natural to you it doesn’t feel like work.

In 2000 I set up Authentic PR, championing business with a positive purpose (as featured in The Times, Guardian, Director Magazine) pioneering the Purpose Economy now worth over £120 billion in the UK. As the Global Communications Director, Homeless World Cup, the organisation grew from 20 to 70 nations, positively impacting 250,000 people who were homeless in 5 years. This was fuelled by inspiring messaging and over $25 million in media coverage across film, TV, print, radio and online.

Then, at 42, came the burn out. My intuition led me to Antigua in the Caribbean where being in nature restored my wellness and the inspiration for True Business flowed. This is all in the upcoming book ‘True Business: Unleash your heart’s wisdom and creativity on what you were born for.” I live in Antigua and the UK.

Frequently Asked Questions

Do I have to have a business already to take this course?

No. True Business is designed to meet you exactly where you are. You may have a business already and want to develop and grow it. Perhaps you would like to align your business with your True Purpose; develop your signature product or service; create a greater or more consistent income stream with a solid financial structure that supports your creativity, build a business structure so you can spend more time with your family with freedom to travel. Or you may be changing direction and have a desire to create your own business and explore what that is.

Is True Business for women only?

No, everyone is welcome.

Do you offer a payment plan?


What happens if I can’t make all the sessions?

All classes are recorded for you to listen in your own time. I’m present in our online community space on a daily basis too. If you choose to actively participate and show up for the sessions either live or recorded, you will unleash your heart’s wisdom, creative energy and power and bring your True Business blueprint into being.

How much time will I need to take this course?

Allow 3-4 hours per week.




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What they say

By following the wisdom of her heart, Step created her True Business: “Your invitation to sit with the new vision of working with men during PR with Heart, Kat, opened up and clarified the direction for my work.”

Steph Magenta, Breathwork Facilitator and Teacher

“Kat is simply world class. She turns PR into a win, win, win delivering outstanding value to all she connects with. She is genius at the big picture strategy AND delivers quality down to the minute details of every aspect.”

Neil Crofts, Cultural Innovation & Authentic Leadership Consultant

“Kat brings out courage due to her own sense of bravery in allowing creativity to be used as a powerful force for positive change.”

Noelle Adcock-Mcelya

“Kat is a powerful, imaginative and intuitive leader with a great capacity to see a vision and make it happen. What sets Kat apart is her heart. She works with passion and exudes creative energy and enthusiasm that is both inspiring and contagious.”

Mel Young, president, Homeless World Cup

“I loved PR with Heart. Kat, you are so intuitive you can tune into what we need and support us. The group has so much support to give you momentum, accountability and encouragement. The structure for me, breaking it down into small steps made it much more manageable. And listening to your heart. I wouldn’t normally do that and it pinpointed obvious actions and sparks of ideas.”

Denise McAlister, Let’s Talk STI’s