6th March 2020 13:21

We all have an audience held within your heart that your purpose, gifts, message, offering will effortlessly, naturally serve to thrive. This brings deep fulfilment. A win-win.

Are you serving yours?

When we don’t we can be drained and depleted. Perhaps you are chasing the money, who you believe to be the budget holders, decision makers, easy pickings?

We can feel stuck, void of inspiration and creative flow. As clients dry up, we begin to lose confidence, even doubt our purpose and value.

When I was creating True Business I assumed logically that the audience would be entrepreneurs, it’s about business afterall! The inspiration dried up, I stopped writing, became disinterested.

And then, whilst interviewing for a new tenant a creative couple showed up. The man had had  a successful career in music, a four album deal with one of the biggest record labels. Whilst the band made money for the record company the band members themselves hadn’t. He felt in a constant battle for creative integrity. He was now a graphic designer. His partner a bright, creative woman was an illustrator working for an artisan coffee company as an account manager.

As we spoke, I experienced an urgency to complete the book, to make True Business widely available for creative people to thrive in business. This was a light bulb moment. ‘This is my audience!’ It makes complete sense that a business model leading with your creative spirit would serve creative people, but my logical mind hadn’t yet made that leap.

In this moment, I realised that I don’t like entrepreneurs. I’d come to personally define entrepreneurs as a masculine approach to business, making profit at any cost, lacking in emotional intelligence, empathy for others, with zero thought for our earth.

What a relief to let go of the entrepreneur and allow the energy and inspiration to flow in service to the creatives, pioneers, artists, trailblazers, healers and teachers who care.

Do you love and care about the audience you are working with? Or do they drain and deplete you? If so, who is your love and attention naturally drawn to? This is a great indicator of your true audience.

Stop for a moment. Ask: Who in your heart are you truly here to serve? Listen to your Heart. It already knows.

This week’s wisdom from the Sea.
katbyles.com/antigua

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