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Biography

Kat Byles is a Business and Creativity Consultant with 25 years experience working with pioneers, entrepreneurs and global brands making a difference including Homeless World Cup, Nike, UEFA, Vodafone Foundation, Good Energy, Beyond Sport, Eric Cantona, Desmond Tutu, Colin Farrell and Lewis Hamilton.

In 2000 she founded Authentic PR, communication with integrity for businesses with a positive purpose, as featured in The Guardian, The Times and Director. For 6 years she was the Global Communications Director, Homeless World Cup, which she grew from 20 to 70 nations positively impacting 250,000 homeless people. She generated well over $25 million in media coverage and was executive producer for Kicking It narrated by Colin Farrell selected for Sundance and Tribeca Film Festivals and sold to the US sports TV channel, ESPN.

Whilst building a business with purpose made a difference, Kat found herself burn out with nothing left to give at just 42. Her intuition led her to Antigua and Barbuda in the Caribbean to walk barefoot on the sand, float in the turquoise sea, watch the sunset on the horizon and eat mangos straight from the tree. She credits this immersion in nature with restoring her life force, vitality and creativity.

With recovery came the inspiration for True Business, a radical way of being in business with heart. Whilst traditional business leads with profit, True Business leads with your creative spirit and aligns with your true nature and purpose to build the business you were born for. 

True Business has served over 250 creatives, entrepreneurs, teachers, healers, changemakers, coaches and artists in 12 countries to build their business with creativity and wisdom of the heart bringing flow, wellness, fulfilment and prosperity for themselves, the wider community and the earth. 

Kat runs the online True Business School and Antigua Retreats where she is a Caribbean Wellness Ambassador.  She is writing the book ‘True Business: unleash your creative spirit on the business you were born to build’. She lives in Antigua and the UK.

If you’d love to connect, do get in touch.

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What they say

“Kat is a powerful, imaginative and intuitive leader with a great capacity to see a vision and make it happen. What sets Kat apart is her heart. She works with passion and exudes creative energy and enthusiasm that is both inspiring and contagious.”

Mel Young, president, Homeless World Cup

Alison is becoming a confident spokesperson for her pioneering field with The Sex Lectures and media appearances with BBC Radio 4 Women’s Hour, BBC Radio Manchester, Manchester Confidential, The Big Issue in the North: “I have to pinch myself to believe it. It has literally taken off. Now I’m focused on sharing valuable information with a mainstream audience it is fun and opportunities open up effortlessly. I absolutely love it!”

Alison Pilling, Sex School for Grown Ups

“Kat is simply world class. She turns PR into a win, win, win delivering outstanding value to all she connects with. She is genius at the big picture strategy AND delivers quality down to the minute details of every aspect.”

Neil Crofts, Cultural Innovation & Authentic Leadership Consultant

“Kat prodded my intuitive thinking into reality. I created a better working space and products and generated more income for my business.”

Nancy Feely, owner, Island Fresh Market

“The Homeless World Cup is a cool organisation I came across through Colin Farrell. I said, ‘That sounds like it should be a movie’ and he said ‘Yeah, I was hoping you’d say that.’”

Graham Broadbent, Blueprint Pictures