6th March 2020 13:21

We all have an audience held within your heart that your purpose, gifts, message, offering will effortlessly, naturally serve to thrive. This brings deep fulfilment. A win-win.

Are you serving yours?

When we don’t we can be drained and depleted. Perhaps you are chasing the money, who you believe to be the budget holders, decision makers, easy pickings?

We can feel stuck, void of inspiration and creative flow. As clients dry up, we begin to lose confidence, even doubt our purpose and value.

When I was creating True Business I assumed logically that the audience would be entrepreneurs, it’s about business afterall! The inspiration dried up, I stopped writing, became disinterested.

And then, whilst interviewing for a new tenant a creative couple showed up. The man had had  a successful career in music, a four album deal with one of the biggest record labels. Whilst the band made money for the record company the band members themselves hadn’t. He felt in a constant battle for creative integrity. He was now a graphic designer. His partner a bright, creative woman was an illustrator working for an artisan coffee company as an account manager.

As we spoke, I experienced an urgency to complete the book, to make True Business widely available for creative people to thrive in business. This was a light bulb moment. ‘This is my audience!’ It makes complete sense that a business model leading with your creative spirit would serve creative people, but my logical mind hadn’t yet made that leap.

In this moment, I realised that I don’t like entrepreneurs. I’d come to personally define entrepreneurs as a masculine approach to business, making profit at any cost, lacking in emotional intelligence, empathy for others, with zero thought for our earth.

What a relief to let go of the entrepreneur and allow the energy and inspiration to flow in service to the creatives, pioneers, artists, trailblazers, healers and teachers who care.

Do you love and care about the audience you are working with? Or do they drain and deplete you? If so, who is your love and attention naturally drawn to? This is a great indicator of your true audience.

Stop for a moment. Ask: Who in your heart are you truly here to serve? Listen to your Heart. It already knows.

This week’s wisdom from the Sea.
katbyles.com/antigua

Back to blog
I love to write about...

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

What they say

“Working with Kat burst through over 2 years of frustration and perspiration in about an hour and a half! From then I had a clear vision of what we needed to articulate and set to work.”

Martin Saunders, Marketing Head, Good Energy

“The Homeless World Cup is a cool organisation I came across through Colin Farrell. I said, ‘That sounds like it should be a movie’ and he said ‘Yeah, I was hoping you’d say that.’”

Graham Broadbent, Blueprint Pictures

I’ve created opportunities that allow me to be myself and share the messages that I care about.  I’ve created speaking opportunities, the website and business have been growing.  The way I interact with people has changed – I’m much clearer about what I’m doing and I don’t hesitate or wait to take action.

Samia El Jaafari, co-founder, Intro

“The greatest gift from True Business has been simplicity. It has allowed my offerings to emerge and they are all things I never thought I’d be able to do as work. Photography and taking people into Nature feel so obvious as they are part of me. The business I needed to bring to the world has now been allowed to emerge.”

Edward Pike, Spiritual Mentor, Photographer & Writer

“My PR plan became the creative, energetic heart of my project. What emerged was surprising, energising, and far larger than I expected. This has given me the courage to do effortlessly what I previously believed would be challenging. I cannot recommend Kat more highly. She is world-class.”

Simon Haas, author, The Book of Dharma