Simon Haas, author of The Book of Dharma, Making Enlightened Choices, is a teacher of Dharma and yoga philosophy with a fascinating story that includes 10 years living with monks in temples and monasteries in India and 16 years apprenticing with a teacher in the Bhakti tradition.

An introvert, Simon wanted to engage PR to see The Book of Dharma reviewed in yoga and lifestyle magazines. However, diving into Simon’s heart it became clear he would also love to share this wisdom in person with hundreds of people at yoga festivals and studios, make these teachings available through multi-media platforms, and open up the USA market.

Working together for five months we created:

  • A powerful, intuitive and practical PR approach aligned with Simon’s heart
  • A press kit with various press releases issued to key target media
  • The Book of Dharma reviewed in Yoga Magazine and various blogs
  • A Yoga Festival and Studio Tour with 10 plus UK bookings including OM Yoga Show, The British Yoga Show and high-profile London yoga studios
  • A two-hour Dharma Code workshop
  • A Huffington Post Blog with 5 posts to date
  • An Elephant Journal Blog
  • Yoga Magazine article
  • Two press interviews
  • The biggest book order from the US so far
  • An opening dialogue with a high-profile yoga teacher in the USA
  • A team in place to produce an audio book of The Book of Dharma and fund Sandipani Muni School in India

Along with all these tangible results Simon has grown in the realisation that teaching Dharma and Yoga Philosophy is his purpose, what he loves, and that he would like to transition from copywriting to this full time.

Simon Haas, said:  “My PR plan became the creative, energetic heart of my project. What emerged was surprising, energising, and far larger than I expected. Through creative imagination Kat works with you to give your business a vision and voice. This vision has been informing all PR and marketing choices going forward and has given me the courage to do effortlessly what I previously believed would be challenging. I cannot recommend Kat more highly. She is world-class.”

Bookofdharma.com

 

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Neil Crofts, Cultural Innovation & Authentic Leadership Consultant

“My PR plan became the creative, energetic heart of my project. What emerged was surprising, energising, and far larger than I expected. This has given me the courage to do effortlessly what I previously believed would be challenging. I cannot recommend Kat more highly. She is world-class.”

Simon Haas, author, The Book of Dharma