Simon Haas, author of The Book of Dharma, Making Enlightened Choices, is a teacher of Dharma and yoga philosophy with a fascinating story that includes 10 years living with monks in temples and monasteries in India and 16 years apprenticing with a teacher in the Bhakti tradition.

An introvert, Simon wanted to engage PR to see The Book of Dharma reviewed in yoga and lifestyle magazines. However, diving into Simon’s heart it became clear he would also love to share this wisdom in person with hundreds of people at yoga festivals and studios, make these teachings available through multi-media platforms, and open up the USA market.

Working together for five months we created:

  • A powerful, intuitive and practical PR approach aligned with Simon’s heart
  • A press kit with various press releases issued to key target media
  • The Book of Dharma reviewed in Yoga Magazine and various blogs
  • A Yoga Festival and Studio Tour with 10 plus UK bookings including OM Yoga Show, The British Yoga Show and high-profile London yoga studios
  • A two-hour Dharma Code workshop
  • A Huffington Post Blog with 5 posts to date
  • An Elephant Journal Blog
  • Yoga Magazine article
  • Two press interviews
  • The biggest book order from the US so far
  • An opening dialogue with a high-profile yoga teacher in the USA
  • A team in place to produce an audio book of The Book of Dharma and fund Sandipani Muni School in India

Along with all these tangible results Simon has grown in the realisation that teaching Dharma and Yoga Philosophy is his purpose, what he loves, and that he would like to transition from copywriting to this full time.

Simon Haas, said:  “My PR plan became the creative, energetic heart of my project. What emerged was surprising, energising, and far larger than I expected. Through creative imagination Kat works with you to give your business a vision and voice. This vision has been informing all PR and marketing choices going forward and has given me the courage to do effortlessly what I previously believed would be challenging. I cannot recommend Kat more highly. She is world-class.”

Bookofdharma.com

 

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What they say

“I’ve created my whole PR with Heart plan. It’s thanks to you that I got into Yoga Magazine. You gave me the courage to go for it. Now I have a book review and article in the November 2018 magazine and a second article in December 2018 edition.”

Sue Blanch, Yoga and the Menstrual Cycle

“Kat is a powerful, imaginative and intuitive leader with a great capacity to see a vision and make it happen. What sets Kat apart is her heart. She works with passion and exudes creative energy and enthusiasm that is both inspiring and contagious.”

Mel Young, president, Homeless World Cup

“Kat prodded my intuitive thinking into reality. I created a better working space and products and generated more income for my business.”

Nancy Feely, owner, Island Fresh Market

“A really big “thank you” for all the hard work and dedication you put in to the Homeless World Cup and for the way in which you have helped to change the lives of thousands of people through football.”

Rio Ferdinand, Footballer

Alison is becoming a confident spokesperson for her pioneering field with The Sex Lectures and media appearances with BBC Radio 4 Women’s Hour, BBC Radio Manchester, Manchester Confidential, The Big Issue in the North: “I have to pinch myself to believe it. It has literally taken off. Now I’m focused on sharing valuable information with a mainstream audience it is fun and opportunities open up effortlessly. I absolutely love it!”

Alison Pilling, Sex School for Grown Ups