A 6 month online programme to design, build and grow your True Business with freedom, creative inspiration, wellness, fulfilment and prosperity.

True Business School is for men and women looking for radical new way of being in business. A way of being in business where creativity, inspiration, wellness, fulfilment, prosperity and legacy is the natural measure of success.

Each and every person has a true nature and purpose. Held deep within your heart, as unique as your fingerprint, it is your reason for being. This is your True Business. So natural to you it doesn’t feel like work.

Business doesn’t have to drain and deplete you. It doesn’t have to be blood sweat and tears, lean in, push through, make it happen, make that sale, manipulate, force, cajole to meet that goal. This is destructive and leads to stress, anxiety, burn out.

When you connect and create with source, the energy of life, business can be nourishing, energising, regenerative for you and your community. Business becomes a vehicle to fulfil your true nature and purpose, to be of service, make a difference. It becomes an expression of your creativity, heart and wisdom, your True Self.  As you find your own natural way of being in business that allows you to thrive and be in harmony with life you experience wellness, joy, contribution and prosperity, you create an entirely different business.

True Business School is for you if you have a desire to…

  • Discover your true purpose and turn it into a natural business
  • Change career and discover what you’d love to do next
  • Leave employment and create your own business with more freedom
  • Create a business with meaning, fulfilment, wellness and prosperity
  • Develop a life enriching product or service for your audience
  • Design a financial structure for creative freedom, prosperity and purpose
  • Make a difference and leave a lasting legacy
  • Lead with your creative spirit and be your True Self in business

Over six months you will…

  • Connect deeply to your creativity, heart and intuition
  • Design and begin to build your unique True Business
  • Discover and articulate your true purpose
  • Identify your audience and how to reach, inspire and grow them
  • Create a life enriching product or service, your heart’s offering
  • Create a natural product pathway for you and your audience
  • Put in place a financial structure for creative freedom and prosperity
  • Open to your heart’s vision, legacy and five year pathway
  • Practice skilful action for presence, peacefulness and creative flow

Course Outline

Module One: Purpose  

  • An Introduction to the True Business Model – 3 steps, 7 features
  • Connect to and articulate your true essence and purpose
  • Identify your 3 True Business pillars for purpose and prosperity
  • Practice making decisions and taking action with purpose

Module Two: Audience 

  • Identify your primary audience, the people you are here to serve
  • Identify your key channel of communication to reach them
  • Articulate your core message to inspire and engage your audience
  • Become aware of any doubts, fears or limitations in the way of connecting successfully with your audience and transform them
  • Practice sharing your message with your audience to build confidence

Module Three: Offering

  • Design and build your life-enriching, high value product or service
  • Design the natural product pathway for your audience
  • Agree best product pricing for you and your audience
  • Explore the revenue potential from your natural product pathway

Module Four: Prosperity

  • Identify your unique needs for a prosperous True Business
  • Blitz your money story to become aware of and change limiting beliefs
  • Discover your heart’s currency to create an expansive financial vision
  • Create a clear, financial intention for this business year
  • Put in place the financial structure and pathway to serve prosperity

Module Five: Vision

  • Receive your heart’s expansive vision for your True Business
  • Choose 8 clear end results from this vision to create this year
  • Identify and work with 3 values underpinning and steering this vision
  • Understand resistance and how to use it for your best result
  • Practice skilful action to bring your vision into being in flow

Module Six: Legacy

  • Choose your 100 year legacy from being your True Self in business
  • Create a 5 year pathway guide with milestones full of fun and energy
  • Review your True Business plan for any areas to complete or refine
  • Agree your ongoing structure to continue to create your True Business

Course Format

  • Bi-weekly classes via Zoom on Tuesdays 7.30pm – 9.00pm UK time
  • All classes are recorded if you can’t make the live sessions
  • Monthly open house on Zoom for any issues and questions
  • Facebook group for daily interaction, questions, sharing, celebrating
  • Facebook Live sessions as required
  • One to One session with Kat available at discounted rate of £125/hour


The 2019 True Business School Begins Tuesday 8 October 2019, 7.30pm – 9.00pm UK 

Live Classes (Recorded) 

Tuesday 8 & 22 October 2019, 7.30pm – 9.00pm UK

Tuesday 5 & 19 November 2019, 7.30pm – 9.00pm UK

Thursday 5 December & Tuesday 17 December 2019, 7.30pm – 9.00pm UK

Tuesday 7 & 21 January 2020, 7.30pm – 9.00pm UK

Tuesday 4 & 18 February 2020, 7.30pm – 9.00pm UK

Tuesday 3 & 17 March 2020, 7.30pm – 9.00pm UK

Monthly Open House Sessions will be scheduled on various days and times to address any issues and questions, are optional to attend and recorded.

What they say…

“Before True Business I was feeling a little lost and overwhelmed with what to do in my business as I had so many ideas. Through connecting with my heart and my purpose I have a clear map to navigate my business to the next level and I am really excited about it. The world needs True Business! I would not hesitate to recommend it. If it speaks to you – just do it. Thanks Kat.” Sarah Rose Bright

“The greatest gift from True Business has been simplicity. It has allowed my offerings to emerge and they are all things I never thought I’d be able to do as work. Photography and taking people into Nature feel so obvious as they are part of me. The business I needed to bring to the world has now been allowed to emerge.” Edward Pike

“When I aligned with my heart new financial partnerships came knocking at my door, my website traffic went up by 50% and my turnover up by 30%.” Lynn James, MrsMummyPenny.com

“I’ve learnt to listen to and follow my heart instead of my head. The focus; meditations; accountability; revelations from my heart; sharing, listening and helping each other has been truly inspiring. Thank you Kat, for such a massive shift in a short time…and also gentle enough for it to feel easy and right.” Louise Broda

“I now have clarity of purpose and the resulting feeling of empowerment and confidence in my business.” Claire-Louise Price

Meet Kat Byles

Kat works with entrepreneurs, pioneers, coaches, teachers, healers and artists to connect to creative inspiration and make their true nature and purpose their business.

She is the founder of Authentic PR and former global communications director for the Homeless World Cup, a global social enterprise using football to beat homelessness, where working with the biggest names in sport she positively impacted 250,000 people to transform their lives.

This was wonderful but she was left with burn out at only 42. Her intuition took her to the Caribbean Island of Antigua where she walked barefoot on the sand, floated in turquoise waters and ate mangoes from the tree. She credits this immersion in nature for restoring her vitality and creativity.

With this creative renaissance came the inspiration for a radical new way of being in business with heart; a vision of business full of creative inspiration, wellness, fulfilment, service, legacy, joy and prosperity – True Business.

Kat now runs the True Business School and Retreats in Antigua where she is a Caribbean Wellness Ambassador and she is writing ‘True Business: Unleash your Creative Spirit on the Business you were Born to Build.’


Early Bird £1450 by Wednesday 31 July 2019

£1950 before Tuesday 8 October 2019

£250 non-refundable deposit to reserve your place

Book Now

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What they say

Alison is becoming a confident spokesperson for her pioneering field with The Sex Lectures and media appearances with BBC Radio 4 Women’s Hour, BBC Radio Manchester, Manchester Confidential, The Big Issue in the North: “I have to pinch myself to believe it. It has literally taken off. Now I’m focused on sharing valuable information with a mainstream audience it is fun and opportunities open up effortlessly. I absolutely love it!”

Alison Pilling, Sex School for Grown Ups

“The Homeless World Cup is a cool organisation I came across through Colin Farrell. I said, ‘That sounds like it should be a movie’ and he said ‘Yeah, I was hoping you’d say that.’”

Graham Broadbent, Blueprint Pictures

“Kat is simply world class. She turns PR into a win, win, win delivering outstanding value to all she connects with. She is genius at the big picture strategy AND delivers quality down to the minute details of every aspect.”

Neil Crofts, Cultural Innovation & Authentic Leadership Consultant

“Kat’s like a spark plug. You come away ignited.”

Wendy Richmond, founder, Yellow Bicycle PR

“I’ve created my whole PR with Heart plan. It’s thanks to you that I got into Yoga Magazine. You gave me the courage to go for it. Now I have a book review and article in the November 2018 magazine and a second article in December 2018 edition.”

Sue Blanch, Yoga and the Menstrual Cycle