A 6 month programme to design, build and grow your True Business with inspiration, wellness, fulfilment and prosperity.

True Business School is for men and women looking for radical new way of being in business. A way of being in business where creativity, inspiration, wellness, fulfilment, prosperity and legacy is the natural measure of success.

Each and every person has a true nature and purpose. Held deep within your heart, as unique as your fingerprint, it is your reason for being. This is your True Business. So natural to you it doesn’t feel like work.

Business doesn’t have to drain and deplete you. It doesn’t have to be blood sweat and tears, lean in, push through, make it happen, make that sale, manipulate, force, cajole to meet that goal. This is destructive and leads to stress, anxiety, burn out.

When you connect and create with source, the energy of life, business can be nourishing, energising, regenerative for you and your community. Business becomes a vehicle to fulfil your true nature and purpose, to be of service, make a difference. It becomes an expression of your creativity, heart and wisdom, your True Self.  As you find your own natural way of being in business that allows you to thrive and be in harmony with life you experience wellness, joy, contribution and prosperity, you create an entirely different business.

True Business School is for you if you have a desire to…

  • Discover your true purpose and turn it into a natural business
  • Change career and discover what you’d love to do next
  • Leave employment and create your own business with more freedom
  • Create a business with meaning, fulfilment, wellness and prosperity
  • Develop a life enriching product or service for your audience
  • Design a financial structure for creative freedom, prosperity and purpose
  • Make a difference and leave a lasting legacy
  • Lead with your creative spirit and be your True Self in business
  • Energise you and your business by aligning it with your true nature, purpose and heart

Over six months you will…

  • Connect deeply to your creativity, heart and intuition
  • Design and begin to build your unique True Business
  • Discover and articulate your true purpose
  • Identify your audience and how to reach, inspire and grow them
  • Create a life enriching product or service, your heart’s offering
  • Create a natural product pathway for you and your audience
  • Put in place a financial structure for creative freedom and prosperity
  • Open to your heart’s vision, legacy and five year pathway
  • Create an inspired plan and pathway to create the business your were born for
  • Practice skilful action for presence, peacefulness and creative flow
  • Enjoy being in a creative peer group standing for you and your vision

Course Outline

Module One: Purpose  

  • An Introduction to the True Business Model – 3 steps, 7 features
  • Connect to and articulate your true essence and purpose
  • Identify your 3 True Business pillars for purpose and prosperity
  • Practice making decisions and taking action with purpose

Module Two: Audience 

  • Identify your primary audience, the people you are here to serve
  • Identify your key channel of communication to reach them
  • Articulate your core message to inspire and engage your audience
  • Become aware of any doubts, fears or limitations in the way of connecting successfully with your audience and transform them
  • Practice sharing your message with your audience to build confidence

Module Three: Offering

  • Design and build your life-enriching, high value product or service
  • Design the natural product pathway for your audience
  • Agree best product pricing for you and your audience
  • Explore the revenue potential from your natural product pathway

Module Four: Prosperity

  • Identify your unique needs for a prosperous True Business
  • Blitz your money story to become aware of and change limiting beliefs
  • Discover your heart’s currency to create an expansive financial vision
  • Create a clear, financial intention for this business year
  • Put in place the financial structure and pathway to serve prosperity

Module Five: Vision

  • Receive your heart’s expansive vision for your True Business
  • Choose 8 clear end results from this vision to create this year
  • Identify and work with 3 values underpinning and steering this vision
  • Understand resistance and how to use it for your best result
  • Practice skilful action to bring your vision into being in flow

Module Six: Legacy

  • Choose your 100 year legacy from being your True Self in business
  • Create a 5 year pathway guide with milestones full of fun and energy
  • Review your True Business plan for any areas to complete or refine
  • Agree your ongoing structure to continue to create your True Business

Course Format

  • Bi-weekly classes via Zoom on Tuesdays 7.30pm – 9.00pm UK time
  • All classes are recorded if you can’t make the live sessions
  • Monthly open house on Zoom for any issues and questions
  • Facebook group for daily interaction, questions, sharing, celebrating
  • Facebook Live sessions as required
  • One to One session with Kat available at discounted rate of £125/hour


The 2019 True Business School Begins Tuesday 8 October 2019, 7.30pm – 9.00pm UK 

Live Classes (Recorded) 

Month One – Tuesday 8 & 22 October 2019, 7.30pm – 9.00pm UK

Month Two – Tuesday 5 & 19 November 2019, 7.30pm – 9.00pm UK

Month Three – Tuesday 3 & 17 December 2019, 7.30pm – 9.00pm UK

Month Four – Tuesday 7 & 21 January 2020, 7.30pm – 9.00pm UK

Month Five – Tuesday 4 & 18 February 2020, 7.30pm – 9.00pm UK

Month Six – Tuesday 3 & 17 March 2020, 7.30pm – 9.00pm UK

Monthly Open House Sessions will be scheduled on various days and times to address any issues and questions, are optional to attend and recorded.

What they say…

“Before True Business I was feeling a little lost and overwhelmed with what to do in my business as I had so many ideas. Through connecting with my heart and my purpose I have a clear map to navigate my business to the next level and I am really excited about it. The world needs True Business! I would not hesitate to recommend it. If it speaks to you – just do it. Thanks Kat.” Sarah Rose Bright

“The greatest gift from True Business has been simplicity. It has allowed my offerings to emerge and they are all things I never thought I’d be able to do as work. Photography and taking people into Nature feel so obvious as they are part of me. The business I needed to bring to the world has now been allowed to emerge.” Edward Pike

“When I aligned with my heart new financial partnerships came knocking at my door, my website traffic went up by 50% and my turnover up by 30%.” Lynn James, MrsMummyPenny.com

“I’ve learnt to listen to and follow my heart instead of my head. The focus; meditations; accountability; revelations from my heart; sharing, listening and helping each other has been truly inspiring. Thank you Kat, for such a massive shift in a short time…and also gentle enough for it to feel easy and right.” Louise Broda

“I now have clarity of purpose and the resulting feeling of empowerment and confidence in my business.” Claire-Louise Price

Meet Kat Byles

Kat works with entrepreneurs, pioneers, coaches, teachers, healers and artists to connect to creative inspiration and make their true nature and purpose their business.

She is the founder of Authentic PR and former global communications director for the Homeless World Cup, a global social enterprise using football to beat homelessness, where working with the biggest names in sport she positively impacted 250,000 people to transform their lives.

This was wonderful but she was left with burn out at only 42. Her intuition took her to the Caribbean Island of Antigua where she walked barefoot on the sand, floated in turquoise waters and ate mangoes from the tree. She credits this immersion in nature for restoring her vitality and creativity.

With this creative renaissance came the inspiration for a radical new way of being in business with heart; a vision of business full of creative inspiration, wellness, fulfilment, service, legacy, joy and prosperity – True Business.

Kat now runs the True Business School and Retreats in Antigua where she is a Caribbean Wellness Ambassador and she is writing ‘True Business: Unleash your Creative Spirit on the Business you were Born to Build.’

Frequently Asked Questions

Do I already have to have a business to take this course?

No. The True Business School is designed to meet you exactly where you are. You may already have a business and want to develop and grow it. Perhaps you would like to align your business with your purpose; develop a signature product or service; increase your income or streamline your business so it becomes more effortless, inspiring, energising and fun. Or you have a desire to have your own business. You may have some idea of what it is, or none at all and would love to explore, design and build a new business at the True Business School.

Is True Business only for women?

No, everyone is welcome.

Do you offer a payment plan?

Yes. You can pay in 3 payments over 6 months with the first payment due before the course begins.

What happens if I can’t make all the sessions?

All sessions are recorded so you can do the classes at a time that works for you.

How much time will I need to take this course?

Allow 4 hours per week. Every two weeks there is a class that is one and a half hours and for development work in between allow 2-3 hours. Each month there is an optional open surgery for as long as we need to address any issues, questions or blocks. You may be inspired to invest more time to create your True Business, depending on the creative flow you experience and there are additional exercises and business development practices to support you to do this if you would like to.

If I don’t join in October when can I next join the True Business School?

The True Business School is annual.  The next opportunity will be September/October 2020. For women there is the option to join a True Business Antigua Retreat in December 2019, March 2020, April 2020 – check to see if places are available as they sell out.


Early Bird £1450 by Saturday 31 August 2019

£1750 thereafter

£250 non-refundable deposit to reserve your place

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What they say

“A really big “thank you” for all the hard work and dedication you put in to the Homeless World Cup and for the way in which you have helped to change the lives of thousands of people through football.”

Rio Ferdinand, Footballer

“Kat brings out courage due to her own sense of bravery in allowing creativity to be used as a powerful force for positive change.”

Noelle Adcock-Mcelya

I’ve created opportunities that allow me to be myself and share the messages that I care about.  I’ve created speaking opportunities, the website and business have been growing.  The way I interact with people has changed – I’m much clearer about what I’m doing and I don’t hesitate or wait to take action.

Samia El Jaafari, co-founder, Intro

“Kat prodded my intuitive thinking into reality. I created a better working space and products and generated more income for my business.”

Nancy Feely, owner, Island Fresh Market

“Kat’s like a spark plug. You come away ignited.”

Wendy Richmond, founder, Yellow Bicycle PR