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Biography

Kat Byles is a Business and Creativity Consultant with 25 years experience working with entrepreneurs and global brands making a difference including Homeless World Cup, Nike, UEFA, Vodafone Foundation, Good Energy, Beyond Sport, Eric Cantona, Desmond Tutu, Colin Farrell and Lewis Hamilton.

In 2000 she founded Authentic PR, communication with integrity for businesses with a positive purpose, as featured in The Guardian, The Times and Director. For 6 years she was the Global Communications Director, Homeless World Cup, which she grew from 20 to 70 nations positively impacting 250,000 homeless people. She generated well over $25 million in media coverage and was executive producer for Kicking It narrated by Colin Farrell selected for Sundance and Tribeca Film Festivals and sold to the US sports TV channel, ESPN.

Whilst building a business with purpose made a difference, Kat found herself burn out with nothing left to give at just 42. Her intuition led her to Antigua and Barbuda in the Caribbean to walk barefoot on the sand, float in the turquoise sea, watch the sunset on the horizon and eat mangos straight from the tree. She credits this immersion in nature with restoring her life force, vitality and creativity.

With recovery came the inspiration for True Business, a radical way of being in business with heart. Whilst traditional business leads with profit, True Business leads with your creative spirit and aligns with your true nature and purpose to build the business you were born for.

True Business has served over 250 creatives, entrepreneurs, teachers, healers, changemakers, coaches and artists in 12 countries to build their business with creativity and wisdom of the heart bringing flow, wellness, fulfilment and prosperity.

Kat runs the online True Business School and Antigua Retreats where she is a Caribbean Wellness Ambassador.  She is writing the book ‘True Business: unleash your creative spirit on the business you were born to build’. She lives in Antigua and the UK.

If you’d love to connect, do get in touch.

If you’d like to learn a little more about Kat’s journey from burn out to the discovery of True Business watch this interview with Sonya Morton-Firth.

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What they say

I’ve created opportunities that allow me to be myself and share the messages that I care about.  I’ve created speaking opportunities, the website and business have been growing.  The way I interact with people has changed – I’m much clearer about what I’m doing and I don’t hesitate or wait to take action.

Samia El Jaafari, co-founder, Intro

“Kat’s like a spark plug. You come away ignited.”

Wendy Richmond, founder, Yellow Bicycle PR

“My PR plan became the creative, energetic heart of my project. What emerged was surprising, energising, and far larger than I expected. This has given me the courage to do effortlessly what I previously believed would be challenging. I cannot recommend Kat more highly. She is world-class.”

Simon Haas, author, The Book of Dharma

“Kat is a powerful, imaginative and intuitive leader with a great capacity to see a vision and make it happen. What sets Kat apart is her heart. She works with passion and exudes creative energy and enthusiasm that is both inspiring and contagious.”

Mel Young, president, Homeless World Cup

“The Homeless World Cup is a cool organisation I came across through Colin Farrell. I said, ‘That sounds like it should be a movie’ and he said ‘Yeah, I was hoping you’d say that.’”

Graham Broadbent, Blueprint Pictures