Kat Byles is a Business and Creativity Consultant with 25 years experience working with pioneers, entrepreneurs and global brands making a difference, including Homeless World Cup, Nike, UEFA, Vodafone Foundation, Good Energy, Beyond Sport, Eric Cantona, Desmond Tutu, Colin Farrell and Lewis Hamilton.

In 2000 she founded Authentic PR, as featured in The Guardian, The Times and Director, championing businesses with a positive purpose and pioneering the Purpose Economy now worth over £100 million in the UK.

For 6 years as the Global Communications Director, Homeless World Cup, she was instrumental in growing the organisation from 20 to 70 nations, positively impacting 250,000 people who were homeless worldwide. She generated well over $25 million in media coverage and was Executive Producer for Kicking It, narrated by Colin Farrell, which was selected for Sundance and Tribeca Film Festivals, sold to US sports TV channel, ESPN and featured of The Late Show with David Letterman. 

Whilst building a business with purpose made a difference, Kat experienced burn out at just 42. Her intuition led her to Antigua and Barbuda in the Caribbean to walk barefoot on the sand, float in the turquoise sea, watch the sunset on the horizon and eat mangos from the tree. She credits this immersion in nature with restoring her wellness and creativity.

Inspiration for True Business then flowed. Whilst traditional business leads with profit, True Business leads with your creative spirit and honours your heart. So natural to you that it doesn’t feel like work, your True Business is in alignment with your True Inner Nature and in harmony with the Earth. 

Trialled by over 200 pioneers, creatives, artists, trailblazers, teachers, and healers from 14 countries the True Business model is creating wellness, fulfilment and prosperity for people who want to do business differently. 

You can join Kat for The Antigua Retreat, a year long programme that begins with a week’s creative immersion in Antigua; or the True Business School Online and create your True Business from Source.

Kat is currently writing the book ‘True Business: unleash your creative spirit on the business you were born to build’. She lives in the UK and Antigua where she is a Caribbean Wellness Ambassador.

If you’d love to connect, do get in touch.

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What they say

“Kat is simply world class. She turns PR into a win, win, win delivering outstanding value to all she connects with. She is genius at the big picture strategy AND delivers quality down to the minute details of every aspect.”

Neil Crofts, Cultural Innovation & Authentic Leadership Consultant

“The greatest gift from True Business has been simplicity. It has allowed my offerings to emerge and they are all things I never thought I’d be able to do as work. Photography and taking people into Nature feel so obvious as they are part of me. The business I needed to bring to the world has now been allowed to emerge.”

Edward Pike, Spiritual Mentor, Photographer & Writer

“A really big “thank you” for all the hard work and dedication you put in to the Homeless World Cup and for the way in which you have helped to change the lives of thousands of people through football.”

Rio Ferdinand, Footballer

I’ve created opportunities that allow me to be myself and share the messages that I care about.  I’ve created speaking opportunities, the website and business have been growing.  The way I interact with people has changed – I’m much clearer about what I’m doing and I don’t hesitate or wait to take action.

Samia El Jaafari, co-founder, Intro

“Working with Kat burst through over 2 years of frustration and perspiration in about an hour and a half! From then I had a clear vision of what we needed to articulate and set to work.”

Martin Saunders, Marketing Head, Good Energy