Biography

Kat Byles is a Business and Creativity Consultant with 25 years experience working with entrepreneurs, change makers, creatives and global brands making a difference including Homeless World Cup, Nike, UEFA, Vodafone Foundation, Good Energy, Beyond Sport, Eric Cantona, Desmond Tutu, Colin Farrell and Lewis Hamilton.

In 2000 she founded Authentic PR, providing communication with integrity for businesses with a positive purpose, as featured in The GuardianThe Times and Director; and for 6 years was the Global Communications Director, Homeless World Cup, which she grew from 20 to 70 nations positively impacting 250,000 homeless people. She generated well over $25 million in media coverage and was executive producer for Kicking It narrated by Colin Farrell selected for Sundance and Tribeca Film Festivals and sold to the US sports TV channel, ESPN.

Whilst building a business with purpose made a difference, Kat found herself burn out with nothing left to give at just 42. Her intuition led her to Antigua and Barbuda in the Caribbean to walk barefoot on the sand, float in the turquoise sea, watch the sunset on the horizon and eat mangos straight from the tree. She credits this immersion in nature with restoring her life force, vitality and creativity.

With recovery came the inspiration for True Business, a radical way of being in business with heart. Whilst traditional business leads with profit, True Business leads with your creative spirit and aligns with your true nature and purpose to build the business you were born for.

True Business has served over 250 creatives, entrepreneurs, teachers, healers, changemakers, coaches and artists in 12 countries to build their business with creativity and wisdom of the heart bringing wellness, fulfilment, prosperity and legacy into business.

Kat runs the True Business School and Retreats in Antigua where she is a Caribbean Wellness Ambassador.  She is writing ‘True Business: unleash your creative spirit on the business you were born to build’ for launch Spring 2020 and speaks to connect people to the creativity and wisdom of their hearts in business internationally. She lives in Antigua and the UK.

If you’d love to connect, do get in touch.

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What they say

“’It is enjoyable to make things visible, which are invisible’ – Eric Cantona. This quote speaks volumes about you Kat. You are an inspiration now and always.”

Dave Cobban, Director, Nike Sustainable Business and Innovation

“Working with Kat burst through over 2 years of frustration and perspiration in about an hour and a half! From then I had a clear vision of what we needed to articulate and set to work.”

Martin Saunders, Marketing Head, Good Energy

“Kat’s like a spark plug. You come away ignited.”

Wendy Richmond, founder, Yellow Bicycle PR

“A really big “thank you” for all the hard work and dedication you put in to the Homeless World Cup and for the way in which you have helped to change the lives of thousands of people through football.”

Rio Ferdinand, Footballer

“The greatest gift from True Business has been simplicity. It has allowed my offerings to emerge and they are all things I never thought I’d be able to do as work. Photography and taking people into Nature feel so obvious as they are part of me. The business I needed to bring to the world has now been allowed to emerge.”

Edward Pike, Spiritual Mentor, Photographer & Writer