Kat Byles is a Business and Creativity Consultant with 20 years’ experience working with entrepreneurs and global brands making a difference on a grass roots and global scale, including Homeless World Cup, Nike, UEFA, Vodafone Foundation, Good Energy, Beyond Sport, Eric Cantona, Desmond Tutu, Colin Farrell and Lewis Hamilton.

Back in 2000 she founded Authentic PR, communication with integrity for businesses with a positive purpose, as featured in The Guardian, The Times and Director; and for 6 years was the Global Communications Director, Homeless World Cup where she grew the organisation from 20 to 70 nations positively impacting 250,000 homeless people. Here she generated well over $25 million in media coverage and was the executive producer for Kicking It narrated by Colin Farrell which was selected for Sundance Film Festival and sold to ESPN. She was also consultant to the feature film she initiated with Blueprint Pictures (Welcome to Sarajevo, Best Exotic Marigold Hotel, 3 Billboards outside Ebbing Missouri) and Film Four.

Then came the burn out and her intuition led her to Antigua in the West Indies accompanied by the question: how do you create positive global change and look after your own wellbeing? True Business, a groundbreaking business model with heart emerged as the answer. Whilst the traditional business model leads with profit, True Business leads with your creative spirit to align with your true nature and purpose and build the business you were born for. This leads to happiness, meaning, wellbeing and deep fulfilment, whilst making a difference and creating far greater financial returns.

True Business has benefited over 200 entrepreneurs, changemakers, coaches writers, artists, teachers and healers in 14 countries including the PR with Heart Online Community with over 100 women making a difference to grow their visibility, audience and impact effortlessly.

She is writing ‘True Business: unleash your creative spirit on the business you were born to build’ and lives in Antigua, where she runs The Antigua Retreat and Bath, England.

If you’d love to connect, do get in touch.

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What they say

“Working with Kat burst through over 2 years of frustration and perspiration in about an hour and a half! From then I had a clear vision of what we needed to articulate and set to work.”

Martin Saunders, Marketing Head, Good Energy

“’It is enjoyable to make things visible, which are invisible’ – Eric Cantona. This quote speaks volumes about you Kat. You are an inspiration now and always.”

Dave Cobban, Director, Nike Sustainable Business and Innovation

I’ve created opportunities that allow me to be myself and share the messages that I care about.  I’ve created speaking opportunities, the website and business have been growing.  The way I interact with people has changed – I’m much clearer about what I’m doing and I don’t hesitate or wait to take action.

Samia El Jaafari, co-founder, Intro

“My PR plan became the creative, energetic heart of my project. What emerged was surprising, energising, and far larger than I expected. This has given me the courage to do effortlessly what I previously believed would be challenging. I cannot recommend Kat more highly. She is world-class.”

Simon Haas, author, The Book of Dharma

“A really big “thank you” for all the hard work and dedication you put in to the Homeless World Cup and for the way in which you have helped to change the lives of thousands of people through football.”

Rio Ferdinand, Footballer