Kat Byles is a Business and Creativity Consultant with 25 years experience working with pioneers, entrepreneurs and global brands making a difference, including Homeless World Cup, Nike, UEFA, Vodafone Foundation, Good Energy, Beyond Sport, Eric Cantona, Desmond Tutu, Colin Farrell and Lewis Hamilton.

In 2000 she founded Authentic PR, as featured in The Guardian, The Times and Director, championing businesses with a positive purpose and pioneering the Purpose Economy now worth over £100 million in the UK.

For 6 years as the Global Communications Director, Homeless World Cup, she was instrumental in growing the organisation from 20 to 70 nations, positively impacting 250,000 people who were homeless worldwide. She generated well over $25 million in media coverage and was Executive Producer for Kicking It, narrated by Colin Farrell, which was selected for Sundance and Tribeca Film Festivals, sold to US sports TV channel, ESPN and featured of The Late Show with David Letterman. 

Whilst building a business with purpose made a difference, Kat experienced burn out at just 42. Her intuition led her to Antigua and Barbuda in the Caribbean to walk barefoot on the sand, float in the turquoise sea, watch the sunset on the horizon and eat mangos from the tree. She credits this immersion in nature with restoring her wellness and creativity.

Inspiration for True Business then flowed. Whilst traditional business leads with profit, True Business leads with your creative spirit and honours your heart. So natural to you that it doesn’t feel like work, your True Business is in alignment with your True Inner Nature and in harmony with the Earth. 

Trialled by over 200 pioneers, creatives, artists, trailblazers, teachers, and healers from 14 countries the True Business model is creating wellness, fulfilment and prosperity for people who want to do business differently. 

You can join Kat for The Antigua Retreat, a year long programme that begins with a week’s creative immersion in Antigua; or the True Business School Online and create your True Business from Source.

Kat is currently writing the book ‘True Business: unleash your creative spirit on the business you were born to build’. She lives in the UK and Antigua where she is a Caribbean Wellness Ambassador.

If you’d love to connect, do get in touch.

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What they say

“I loved PR with Heart. Kat, you are so intuitive you can tune into what we need and support us. The group has so much support to give you momentum, accountability and encouragement. The structure for me, breaking it down into small steps made it much more manageable. And listening to your heart. I wouldn’t normally do that and it pinpointed obvious actions and sparks of ideas.”

Denise McAlister, Let’s Talk STI’s

“Kat prodded my intuitive thinking into reality. I created a better working space and products and generated more income for my business.”

Nancy Feely, owner, Island Fresh Market

“I’ve created my whole PR with Heart plan. It’s thanks to you that I got into Yoga Magazine. You gave me the courage to go for it. Now I have a book review and article in the November and December editions.”

Sue Blanch, Yoga and the Menstrual Cycle

“’It is enjoyable to make things visible, which are invisible’ – Eric Cantona. This quote speaks volumes about you Kat. You are an inspiration now and always.”

Dave Cobban, Director, Nike Sustainable Business and Innovation

“Kat is a powerful, imaginative and intuitive leader with a great capacity to see a vision and make it happen. What sets Kat apart is her heart. She works with passion and exudes creative energy and enthusiasm that is both inspiring and contagious.”

Mel Young, president, Homeless World Cup