Biography

Kat Byles is a PR and Creativity Consultant with 20 years experience working with entrepreneurs and global brands making a difference on a grass roots and global scale, including Homeless World Cup, Nike, UEFA, Vodafone Foundation, Good Energy, Ken Loach, Eric Cantona, Desmond Tutu, Colin Farrell and Lewis Hamilton.

Back in 2000 she founded Authentic PR, communication with integrity for businesses with a purpose, as featured in The Guardian, The Times and Director; and for 6 years was the Global Communications Director, Homeless World Cup. Here she was instrumental in growing the organisation from 20 to 70 nations positively impacting 250,000 homeless people in 5 years. She generated over $25 million in media coverage, including Kicking It, selected for Sundance Film Festival, sold to ESPN and remains a consultant to the feature film she initiated with Blueprint Pictures (Best Exotic Marigold Hotel, In Bruges) and Film Four.

Then came the burn out and her intuition led her to Antigua in the West Indies accompanied by the question: how do you build a powerful, positive global impact and look after your wellbeing? This brought forth True Business, a groundbreaking way of doing business with heart. Whilst the traditional business model leads with profit, True Business leads with your creative spirit generating happiness, meaning, wellbeing and deep fulfilment, whilst making a difference and a financial profit.

She also designed the PR with Heart Online Course for women entrepreneurs, artists, game changers, coaches, authors, teachers and healers to grow their visibility, audience and impact effortlessly. It’s now a growing, global community of 100 pioneering women making a difference in 10 countries.

Kat lives in Antigua, where she runs The Antigua Retreat for women making a difference, and Bath, England. She speaks about True Business and PR with Heart internationally.

If you’d love to connect please do get in touch.

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What they say

“My PR plan became the creative, energetic heart of my project. What emerged was surprising, energising, and far larger than I expected. This has given me the courage to do effortlessly what I previously believed would be challenging. I cannot recommend Kat more highly. She is world-class.”

Simon Haas, author, The Book of Dharma

“A really big “thank you” for all the hard work and dedication you put in to the Homeless World Cup and for the way in which you have helped to change the lives of thousands of people through football.”

Rio Ferdinand, Footballer

“Working with Kat burst through over 2 years of frustration and perspiration in about an hour and a half! From then I had a clear vision of what we needed to articulate and set to work.”

Martin Saunders, Marketing Head, Good Energy

“Kat brings out courage due to her own sense of bravery in allowing creativity to be used as a powerful force for positive change.”

Noelle Adcock-Mcelya

“Kat prodded my intuitive thinking into reality. I created a better working space and products and generated more income for my business.”

Nancy Feely, owner, Island Fresh Market