Biography

Kat Byles is a Business and Creativity Consultant with 25 years experience working with entrepreneurs, change makers, creatives and global brands making a difference including Homeless World Cup, Nike, UEFA, Vodafone Foundation, Good Energy, Beyond Sport, Eric Cantona, Desmond Tutu, Colin Farrell and Lewis Hamilton.

In 2000 she founded Authentic PR, providing communication with integrity for businesses with a positive purpose, as featured in The GuardianThe Times and Director; and for 6 years was the Global Communications Director, Homeless World Cup, which she grew from 20 to 70 nations positively impacting 250,000 homeless people. She generated well over $25 million in media coverage and was executive producer for Kicking It narrated by Colin Farrell selected for Sundance and Tribeca Film Festivals and sold to the US sports TV channel, ESPN.

Whilst building a business with purpose made a difference, Kat found herself burn out with nothing left to give at just 42. Her intuition led her to Antigua and Barbuda in the Caribbean to walk barefoot on the sand, float in the turquoise sea, watch the sunset on the horizon and eat mangos straight from the tree. She credits this immersion in nature with restoring her life force, vitality and creativity.

With recovery came the inspiration for True Business, a radical way of being in business with heart. Whilst traditional business leads with profit, True Business leads with your creative spirit and aligns with your true nature and purpose to build the business you were born for.

True Business has served over 250 creatives, entrepreneurs, teachers, healers, changemakers, coaches and artists in 12 countries to build their business with creativity and wisdom of the heart bringing wellness, fulfilment, prosperity and legacy into business.

Kat runs the True Business School and Retreats in Antigua where she is a Caribbean Wellness Ambassador.  She is writing ‘True Business: unleash your creative spirit on the business you were born to build’ for launch Spring 2020 and speaks to connect people to the creativity and wisdom of their hearts in business internationally. She lives in Antigua and the UK.

If you’d love to connect, do get in touch.

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What they say

“I’ve created my whole PR with Heart plan. It’s thanks to you that I got into Yoga Magazine. You gave me the courage to go for it. Now I have a book review and article in the November 2018 magazine and a second article in December 2018 edition.”

Sue Blanch, Yoga and the Menstrual Cycle

“Kat’s like a spark plug. You come away ignited.”

Wendy Richmond, founder, Yellow Bicycle PR

“Kat prodded my intuitive thinking into reality. I created a better working space and products and generated more income for my business.”

Nancy Feely, owner, Island Fresh Market

I’ve created opportunities that allow me to be myself and share the messages that I care about.  I’ve created speaking opportunities, the website and business have been growing.  The way I interact with people has changed – I’m much clearer about what I’m doing and I don’t hesitate or wait to take action.

Samia El Jaafari, co-founder, Intro

“Kat is simply world class. She turns PR into a win, win, win delivering outstanding value to all she connects with. She is genius at the big picture strategy AND delivers quality down to the minute details of every aspect.”

Neil Crofts, Cultural Innovation & Authentic Leadership Consultant